• Anglais

Master of Science (MSc) Digital Strategy and Innovation

After a 4-year non-french undergraduate degree

MSc Digital Strategy and Innovation
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Presentation

Develop your digital marketing and strategy expertise with this programme developed in collaboration with leaders from multinational technology and retail companies.

Level
5-year degree
Campus
Paris
Language
English
Rythm
On-site
  • Strengths and Advantages
  • Programme
  • Admission
  • Career
  • Tuition fees and funding

    Join a cutting-edge Master of Science in digital strategy and innovation

    The objective of this programme is to train future professionals capable of driving and leading a digital strategy, e-commerce and innovative processes, to expand into new markets and generate new value propositions and new services. Future graduates acquire fundamental knowledge of digital strategy and the transferable skills required to design and implement it: critical thinking, problem-solving, strategy definition, people and product management, decision-making, creativity, research and communication. This course is particularly aimed at international students and opens the door to career opportunities around the world.

    Digital transformation continues to gain momentum and is completely changing the processes of companies and organisations as they differentiate themselves and strive to remain competitive, efficient and profitable. This shift calls for a real change in organisational culture, and requires businesses to digitalise their processes, activities and sales and marketing channels. The course equips future graduates with a broader knowledge of the issues inherent in digital technology, and the skills and expertise needed to meet these ethical, cultural and technological challenges.

     

    Highlights of the Master of Science in digital strategy and innovation

    1. Course taught in English
    2. A unique course compared with similar programmes: the only course that places a central focus on strategic vision and governance
    3. Explores strategic perspective and digital marketing
    4. A program developed with the support of executives and experts from multinational technology and retail companies as well as consulting firms specialising in digital strategy for global brands (Amazon, PriceWaterhouseCoopers, World Bank, Celonis Singularity, Shields & Co...)
    5. An ideal location on the Paris campus, in a dynamic economy consisting of more than 7,000 companies, a stone’s throw from the headquarters of major national and international groups
    6. A sponsorship system to facilitate the creation of a business network
    7. Dual degree : CGE Label and Master’s level approved by France’s Ministry of Higher Education and Research

Programme

    Semester 1

    Digital workplace and managing fluid teams

    • Digital workplace and contemporary topics in organisations
    • Managing fluid teams

    Technological challenges of digital economy

    • Recent technological applications and societal challenges
    • Managing digital risk and cybersecurity

    Strategic, legal and ethical issues in digital business

    • Legal and ethical perspectives
    • Digital business and environmental forces

    Business strategy and digital performance

    • Fundamentals of corporate strategy
    • Measuring performance in digital business

    Digital innovation and consulting

    One elective of choice:

    • Digitalisation and corporate finance
    • Cases in ethical and sustainable development
    • Change management and organisational transformation

    Semester 2

    Digital marketing techniques

    Branding in the digital world

    Value proposition through environment, social and governance strategy

    Two electives of choice:

    • Business models and performance
    • Leading in multicultural environments
    • Digital disruption and industry 4.0
    • Critical issues in management

    French language

    Workshops and groupwork

    2-day innovation challenge

    Career path

    Professional thesis

    Internship

    Professional experience

    • Workshops and Groupwork
    • 2-Day Innovation Challenge
    • Internship: 4 to 6 months
    • Professional thesis

    Admission mode

    Selection based on application file and individual motivation interview.
    User's guide for application form

  • I apply to this programme

    • Conditions d’admission

    • Les candidats doivent être titulaires d'un diplôme de quatre ans dans l'enseignement supérieur (licence en quatre ans, BBA, master, 1 an ou équivalent ou équivalent). D'autres profils peuvent être acceptés en dérogation à ces critères.
    • Ce programme est également disponible sur deux ans pour les candidats titulaires d'un diplôme de trois ans de l'enseignement supérieur (licence en trois ans, BMI, licence, ou équivalent). Frais de scolarité sur demande.

    Aucun score au test de langue anglaise n'est requis pour les étudiants titulaires d'un diplôme anglophone. Pour les candidats non-natifs, les exigences linguistiques sont : IELTS 6, TOEIC 790, TOEFL IBT 83 ou preuve que l'anglais a été la langue d'étude ou de travail du candidat pendant au moins un an.

    Étapes d'admission

    1. Sélection sur la base de l'examen du dossier de candidature : sérieux du dossier, qualité du profil sur un plan académique et/ou professionnel.
    2. Entretien à distance avec un responsable académique : pour mieux connaître le candidat, ses projets et ses objectifs. La décision d'admission (admis, refusé) est prononcée quelques jours après l'entretien de motivation.
    3. Le candidat admis reçoit un mail formel l’invitant au versement des arrhes (déductible des frais de scolarité), qui permet de réserver sa place dans le programme et déclenche l’édition d’une lettre d’acceptation définitive. 

    Candidature

    Pièces justificatives obligatoires à la constitution du dossier :

    • votre CV (en anglais),
    • votre dernier diplôme obtenu,
    • vos relevés de notes des années passées ainsi que votre attestation de scolarité pour l'année en cours,
    • votre lettre de motivation (en anglais),
    • une copie de votre pièce d'identité (recto et verso) ou de votre passeport,
    • parcours anglophone : un justificatif de votre niveau d'anglais (TOEIC, TOEFL,IELTS)..

    Informations complémentaires pour les candidats financés

    Les candidats à un financement sont priés de récolter les informations nécessaires le plus tôt possible afin de permettre l’établissement des documents administratifs dans les temps impartis.

  • Well-being and Inclusion

    Inclusion of students with disabilities

    For several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.

    Information and contact

Career opportunities

    General information about the employment market

    According to the latest report from the European Commission, 58% of French companies that have hired or tried to hire digital experts report difficulties in filling these positions. In some twenty other European countries, more than 50% of employers agree that it is difficult to find digital experts. A trend that clearly highlights the shortage in the job market. Each year, there are thousands of posts to be filled, with a strong demand for young digital strategy and digital marketing professionals. Graduates join many types of companies (startups, multinationals, consulting firms specialising in strategy, organisation or management) in all different industries.

    Examples of positions

    This programme opens up a range of employment opportunities in various business, associative or locally-based activities:

    • Digital Transformation/Strategy Consultant
    • Influencer Marketing Manager
    • Digital Procurement Specialist
    • Digital Communications Specialist
    • Digital Product Manager
    • Web Mobile Product Manager
    • Digital Marketing Manager
    • Customer Relationship Manager
    • E-commerce Manager
    • Analytics and Optimisation Analyst
    • Key Account Manager
    • Business Developer...

    Master of Science tuition fees

    Tuition Fees for 2025-2026

    • MSc Digital Strategy and Innovation: €15,500
      Tuition fees include the membership fee for EM Normandie Alumni Association, which gives you access to all services and a life membership.
    • €50 charged to candidates in order to study their profile
    • The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €103, by connecting to the dedicated plaftorm.

  • Fundings

    Various options are offered to students to fund their studies:

    Discover all funding solutions via our online tool

  • International payment methods

    We are a partner of the Flywire platform

    This online tool facilitates the procedures of international students by offering the following services:

    • Online tracking of transfers
    • Payment in the national currency, which reduces costs
    • Choice of many payment methods
    Access the payment tool

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